Fred Harrison is back on Smart Talk to discuss his new trilogy “#WeAreRent” where he presents a new approach to spreading George’s message. According to Harrison, the marketing of the message is just as important as the message itself and there is an urgent need for a narrative to captivate public imagination and influence behavior and policy.

The new language that he calls for would reposition the Georgist argument by avoiding the use of the word “tax” which he believes scares away people who may otherwise adopt the message.